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Event Details
Level: This is an intro. course for those who are new to Marketing Analytics.
What You'll Learn: You know what they say...you can't manage it unless you measure it! In this course, you'll learn the fundamentals of Marketing Analytics. Review how to identify the metrics that drive business success, and how to track the efficacy of your marketing campaigns. This class covers:
- Understanding common Key Performance Indicators (KPIs)
- Defining your goals
- Identifying campaign optimization opportunities
- Email Marketing Analytics
- Content Marketing Analytics
- Campaign Analytics
Class Structure:
- 30 minute talk
- 30 minute interactive workshop
- 15 - 30 minute Q&A
This class is part of the Test & Measure Bundle. Other classes include:
Sarah Hodges is the co-founder of Intelligent.ly. In 2008, Sarah joined the team at Carbonite, managing online optimization before the company's 2010 IPO. In 2010, as Dir. of Marketing at RunKeeper, she leveraged her understanding of viral marketing, helping the RunKeeper team grow to a community of over 9MM passionate fitness enthusiasts. Sarah manages Intelligent.ly's operating strategy and marketing efforts.
When & Where
Intelligent.ly Campus
500 Harrison Ave
Boston,
MA 02118
Monday, June 4, 2012 from 6:00 PM to 7:30 PM (EDT)
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