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Marketing Analytics 101
Monday, June 4, 2012 from 6:00 PM to 7:30 PM (EDT)
Level: This is an intro. course for those who are new to Marketing Analytics.
What You'll Learn: You know what they say...you can't manage it unless you measure it! In this course, you'll learn the fundamentals of Marketing Analytics. Review how to identify the metrics that drive business success, and how to track the efficacy of your marketing campaigns. This class covers:
- Understanding common Key Performance Indicators (KPIs)
- Defining your goals
- Identifying campaign optimization opportunities
- Email Marketing Analytics
- Content Marketing Analytics
- Campaign Analytics
- 30 minute talk
- 30 minute interactive workshop
- 15 - 30 minute Q&A
When & Where
Intelligent.ly gives you the skills you need to win, from people who've done it before. We connect entrpreneurs and professionals with experts, in a hands-on classroom learning environment in Boston's South End.